In line with the newfound impetus around positioning Barberton as tourist destination, Barberton Tourism plays an effective role in marketing the town and region. 

Barberton Tourism is a non-profit company which is a partnership between the local tourism industry, businesses and the local municipality. As a non-profit company all funds, including any operational profits may only be used to promote the objectives of the company and cannot benefit any individual or member. The company was incorporated on 26 April 2005 and its full registered name is Barberton Community Tourism. The objective of the company is to promote tourism in and around Barberton.

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The company operates an information centre on Market Square in Barberton. Services include travel information, bookings, website, marketing and promotions, events, tourism research and planning, and an array of membership services.

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Barberton Tourism is also playing a leading role in driving the World Heritage Site and has initiated the branding of the area in line with the unique geology and natural attributes along the theme “Genesis of Life”.

The Mountainlands: The geotrail along the paved R40 road which winds its way across the high mountains to the Swazi border makes it possible to comfortably learn about these rocks and enjoy the scenery responsibly. Numerous colourful and well-designed information tablets at lay-bys along the road inform about landscape, nature, and the stories the rocks have to tell.

The Geotrail: The Barberton Greenstone Belt is built up of three major rock units: The Onverwacht Group, followed by Fig Tree and Moodies Group. The Onverwacht Group is at about 3,570 to 3,300 million years old. It consists mostly of dark green and black former lava flows stacked on top of each other many kilometres thick, some of the hottest lava ever to have flowed on the face of the planet. Some of them show “spinifex texture”, named after the needle-like Australian grass and caused by needle-like crystals of olivine and pyroxene which formed when the lava was quenched in contact with water. Yet between the lava flows exist seams and beds of black former deep-sea sediment which contains microscopic remnants of life that must have floated in the oceans even back then. – Barberton Tourism

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