REGIONAL - Barberton Tourism

In line with the newfound impetus around positioning Barberton as tourist destination, the need was identified to create an effective tourism and marketing agency for the town. It is important for the tourism and business sector to take an active role in promoting the Barberton area and a vehicle to accomplish this was required.

Barberton Tourism is a Section 21 company which was established to promote and market tourism in the greater Barberton/Umjindi area. It is a partnership between the local tourism industry, businesses and Umjindi Local Municipality (Barberton). As a section 21 company all funds, including any operational profits may only be used to promote the objectives of the company and cannot benefit any individual or member. The company was incorporated on 26 April 2005 and its full registered name is Barberton Community Tourism.

The company operates an information centre on Market Square in Barberton. Services include travel information, bookings, website, marketing and promotions, events, tourism research and planning, and an array of membership services.

Barberton Tourism is also playing a leading role in driving the World Heritage Site and has initiated the branding of the area in line with the unique geology and natural attributes along the theme “Genesis of Life”.

Further information:

... Visit Barberton Tourism website

... Visit BATOBIC Programme's Barberton Tourism page